Why Vine is essential in Social Media Marketing
The technology itself is not new but
it is presented in a new and interesting form and there comes VINE. VINE is a
media sharing app launched by Twitter as a next level of communication, which
gives a combination of photo and video sharing with sound. VINE allows users to
share a six second or less video with other tweets, promoting succinct message
and entertainment yet keeping it simple and direct.
It is already trending on social media and has
attracted quite the audience. VINE provides the platform for video marketing
along with strategy and messaging plus the simplicity of the design and easy
functionality have made VINE a tough contender among its competition. Major businesses
are already using VINE to support their branding initiatives. ‘Urban Outfitters’,
this apparel and accessory brand was one of the first companies to showcase
their image and product through VINE. The iconic American clothing brand ‘GAP’,
uses the VINE app to hype products. GAP expertly incorporates VINE’s time
lapsing capability.
VINE is becoming popular among the
youth, it can be an ideal platform to make a stunning impression. Sneak peeks,
teasers, hashtags, have proven to be successful themes. VINE videos can also be
posted to other social networks like Facebook and Twitter which sounds perfect
for the companies looking to target younger market as it gives more
accessibility to those interested in a particular product and makes it visible
to those who don’t know about that product.
VINE has led to the change in the
concept of “video content”, it plays a vital role in moving social media and
video marketing forward. More and more brands are beginning to use VINE as a
new social media marketing tool. Ritz crackers, MTV style, rolling stone and
adidas are just a few of the brands already using VINE.
So VINE has proved itself as a great
marketing tool by becoming a part of our social media plan, building an
experience that compels fans to connect and share their best moments with VINE.
Certainly, it is a media hub worth checking out.
Website: https://socioblend.com
Comments
Post a Comment